Friends & Family 2023

Introducing our Black & Blue DNA Tees, designed with an oversized fit that combines comfort and luxury. These special edition tees pay homage to our valued Friends & Family, symbolized by the DNA graphic. DNA is the blueprint for life and 99% of our DNA is shared across all humans. This graphic represents the uniqueness of each one of us, although it is only encoded by the 1% of DNA that is not shared. 

Design note

This release features an improved pattern and a slightly lighter version of our premium French terry cotton, offering a more relaxed fit. We believe we have perfected the fit and shape of our t-shirts (for now) and intend to continue using this pattern for our upcoming collections. As for the fabric used in this release, we chose a 250 GSM cotton instead of the previously used 295 GSM cotton. This change enhances the tees fit, providing a more luxurious and higher-quality feel even after washing. We are excited about the changes that we have made, yet we’ll continue to keep an eye out for potential further improvements.